Digital MastersTM: Growing Your Web Dev Business

How Focusing on Digital Accessibility Improves SEO and UX

I believe so strongly in building websites following digital accessibility best practices that I literally made it the second episode of this podcast.

But I taught digital accessibility to my MBA students just a couple of weeks ago, and I noticed some common misconceptions around the concept itself and why it’s important.

I also noticed that most of my students cared less about building an inclusive website and more about what building a website that way could do for them. Continue reading “How Focusing on Digital Accessibility Improves SEO and UX”

Goddamnit, Improve Your Customer Care

I’m going to go on a bit of a rant today, but I promise if you read all the way to the end, you’re going to learn the number one way to improve your sales and repeat customers.

Literally, the number one thing that has kept my clients coming back to me, referring me to their friends and contacts, and giving me great reviews.

Want to know what that is?

Of course you do! Continue reading “Goddamnit, Improve Your Customer Care”

Automating Your Clients’ Businesses with Their Websites

When you’re building a website for a client, there’s a lot of things you need to think about. Their objectives and goals with the website, whether they need to make direct sales or get more calls, how they intend to earn an ROI for their investment – all things that you have to keep in mind before you build.

But the cool thing about a website is that it can do more for a business than just be a sales and marketing tool.

It can also help to automate processes in a business and make that small business owner’s life just a little bit easier.

Continue reading “Automating Your Clients’ Businesses with Their Websites”

Are You the Expert or Not?

I love Facebook Groups. They can be a great place to connect, find resources, and just generally commiserate with others in the marketing and developer communities.

There was a younger developer in one of my groups a few weeks ago. She was expressing frustration that her clients “didn’t understand” that they needed to provide her the copy and tell her exactly what they wanted her to build. She’s just the web developer who’s going to build it for them.

Oh sweet honey child, if only that were true.

Continue reading “Are You the Expert or Not?”

3 Key Decisions Before You Build a Website

Do you put a lot of care into your own projects for clients, but often find yourself neglecting those same processes when it comes to your own?

I’ll admit, I’m 100% guilty of that. I’m starting a new project for myself that I’m hoping to have live by the end of the year, and I decided that I needed to follow my standard process. But not only that, improve on it!

That got me to thinking. As I work through this personal website redesign, what decisions need to be made or thought about before you write a single line of code, think about a design, or write any copy? Continue reading “3 Key Decisions Before You Build a Website”

Are you in charge of making your clients CCPA and GDPR Compliant?

A couple weeks ago in a private group I’m in for web developers, a newer developer was complaining that she needed to provide “more direction” to her clients than she’d like. After all, those are their businesses! She wanted them to tell her exactly what they wanted and she’d build it.

Man, that sounds really easy right?

Unfortunately, if you’ve worked with more than 2 clients, you know that’s simply not how this game works. When you’re building a website for someone and their business, they trust that you’re the expert. That you know the questions to ask them. That you know the common pitfalls and things to look out for. They understand their business, sure, but they don’t necessarily know how to translate their business into the web.

Continue reading “Are you in charge of making your clients CCPA and GDPR Compliant?”

5 Ways to Improve Paid Ad Campaigns

Running paid ads through Google, Facebook, and other online platforms can help you accelerate your clients’ marketing and leads generation.

Paid ads on digital platforms can feel pretty overwhelming and unless you set up everything correctly, can end up costing more money than they should or need to.

But here’s the secret – you can do everything on the ads themselves to optimize them, set up everything the way that Facebook or Google loves, but unless you’ve done the work on the destination website first, it won’t matter much. Continue reading “5 Ways to Improve Paid Ad Campaigns”

Facebook Down – Don’t Build Businesses on Rented Space

Were you or a client personally victimized by the Facebook shutdown of 2021?

Chances are, the largest social media sites being down for several hours affected your own business and also your clients’. Ads stopped running, posts couldn’t be published, and some companies lost their entire web presence because they rely only on Facebook and Instagram to do business.

Which is the biggest mistake a business can make.

Continue reading “Facebook Down – Don’t Build Businesses on Rented Space”

B2B or B2C: Your Audience is All Human

The age old debate in marketing has long been how do you switch up your strategies when you’re a B2B company or a B2C one.

If you’re dealing with businesses as your main customers, surely that’s so incredibly different than when you’re selling directly to a consumer, right?

Well, frankly, that’s kind of wrong.

Cause the thing is, whether you’re a B2B brand or a B2C one, your customers all have one thing in common – they’re human.

Continue reading “B2B or B2C: Your Audience is All Human”

Everyone Finds Digital Marketing Overwhelming (And What to Do About It)

I wanted to take a break from our normally scheduled program to share a short, but relevant message with you.

Over the last few months, I’ve shared lots of tips, strategies, and just general marketing information with you. While I’ve been doing this a long time (15 years or so), I certainly know a lot, but I don’t know everything.

And want to hear a secret?

Everyone, at times, finds digital marketing overwhelming.

Continue reading “Everyone Finds Digital Marketing Overwhelming (And What to Do About It)”