Digital MastersTM: Growing Your Web Dev Business

3 Web Design Tips that Improve User Experience

Ah, design. The most subjective and hard to articulate part of the website creation process for every single one of my customers. Many people know less what they do like and more what they don’t.

If you’re a web developer, design might not be your strongest suit. But no matter what your personal style is, there are some simple things you can do to not only improve the look of the designs you’re creating, but also help to improve your UX. The best part is, these design tips can fit in with any type of website. Continue reading “3 Web Design Tips that Improve User Experience”

Writing Website Copy that Sells – in 5 Steps

Look, I’m going to be harsh with you.

That pretty, modern, clean, user-friendly website you built can only get your client so far.

Those expensive photoshoots they did are great, but the pictures aren’t the main thing a customer cares about.

And you can build a website that moves at lightning speed, but your client is still not going to win on that alone.

What is it, then, that takes your website from everyday to something that actually stands out and converts?

Hint: it’s what you’re reading now. Continue reading “Writing Website Copy that Sells – in 5 Steps”

How to Create a Site Structure for Better SEO

When it’s time to start a new website project, we often want to skip ahead to the “fun” parts. But the very first step you should be working on? The site structure or sitemap.

Having a solid site structure can do way more than what colors you choose. In fact, it can improve your click through rates, lower your bounce rate, and increase your crawlability. If you’re trying to build better websites for your clients so you can get better results and charge more, you’re going to want to improve their SEO from the beginning through a solid site structure.

So how you create a site structure that will improve your SEO?

Continue reading “How to Create a Site Structure for Better SEO”

Why You Should Build Single-Page Websites for New Businesses

Well hey, you’re still with me after I bashed on Wix and SquareSpace last week…thank you!

I get it. You want to build websites that are affordable for your clients because you want to capture those leads. Especially brand new businesses, I totally understand that they don’t have the budget for a big $6K+ website and it can be too much for what they need right now anyway.

So what do you do for that brand new business owner when they come to you?

Continue reading “Why You Should Build Single-Page Websites for New Businesses”

Stop Building Websites in Wix, SquareSpace and Webflow

Look, this is going to be a rant, so fair warning.

Website builders like Wix, SquareSpace, and Webflow have their place to help small business owners get their first websites off the ground.

But web developers and even designers shouldn’t be using them.

Continue reading “Stop Building Websites in Wix, SquareSpace and Webflow”

Finding and Speaking to Your Ideal Client

Buyer personas, target clients, ideal audience, ideal customer avatar – all ways that I’ve heard and seen others talk about finding your preferred audience.

Niching down and discovering who you like to work for – and more importantly, what they like about working with you – is a huge key to growing your web development business.

Often when others talk about niching they think they need to work with a specific industry, like financial or fitness. But that can get bored after you’ve built 10 gym websites. So how do you niche down and identify your ideal client, without risking boredom?

Continue reading “Finding and Speaking to Your Ideal Client”

Why a Web Developer Should Care About Digital Marketing

If you’re a web developer who spends most of their time coding, you may be wondering why you need to care about digital marketing.

If you’re a web designer who builds websites with SquareSpace or WordPress themes, you may be wondering how you can charge more for the websites you’re building.

Here’s the thing – why you need to care about digital marketing as a web developer is the same reason someone who builds websites without code needs to care. Continue reading “Why a Web Developer Should Care About Digital Marketing”

5 Ways to Improve On-Page SEO

When you’re building a website for someone, the whole point is that it can be found on Google and other search engines.

And yet, I often get brought in after someone else has built a website to perform an SEO audit and find the missing pieces. Do you want to know something? I find the same missing pieces in most of the websites I review.

Get ahead of your peers and churn out higher-quality projects by following these 5 easy steps to improving on-page SEO. Continue reading “5 Ways to Improve On-Page SEO”

How to Make Your Websites Inclusive

Want a way to become a better developer and instantly be able to charge a bit more for the websites you build? Build for digital accessibility best practices!

If you haven’t heard or seen any conversations on digital accessibility and making inclusive content lately, I’d be surprised. I’m not going to rehash why you need to care about making your content inclusive to everyone that might view it, but I do want you to know that it’s not the overwhelming task you think it is.

In fact, if you make just a few tweaks to your own workflows and your websites, you can do a lot in a little amount of time to make your websites inclusive – no matter if the person viewing it is hard of hearing, has visual impairments, or other different abilities. Continue reading “How to Make Your Websites Inclusive”

Designing a Homepage that Converts

When someone comes to you for a website, you want to build them something that converts and bring them leads, right? After all, a happy customer leaves great reviews and will do work with you in the future.

Their homepage is where a lot of customers will be making quick, rapid decisions.

So how can you create a homepage for your clients that keeps users clicking through and even converts? Let’s break it down!

Continue reading “Designing a Homepage that Converts”