What is Storytelling in Marketing?
A few years ago, I sincerely thought that I wouldn’t be a coder or a marketer for much longer. My original career trajectory was to get my PhD and then teach Literature at the university level. I was just coding and working in marketing to pay my way through school (or so I thought).
When life happened and my side hustle started to morph into my full-time gig, something new was coming into marketing that made me excited about that life shift. What was that trend?