Digital MastersTM: Growing Your Web Dev Business

Facebook Down – Don’t Build Businesses on Rented Space

Were you or a client personally victimized by the Facebook shutdown of 2021?

Chances are, the largest social media sites being down for several hours affected your own business and also your clients’. Ads stopped running, posts couldn’t be published, and some companies lost their entire web presence because they rely only on Facebook and Instagram to do business.

Which is the biggest mistake a business can make.

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B2B or B2C: Your Audience is All Human

The age old debate in marketing has long been how do you switch up your strategies when you’re a B2B company or a B2C one.

If you’re dealing with businesses as your main customers, surely that’s so incredibly different than when you’re selling directly to a consumer, right?

Well, frankly, that’s kind of wrong.

Cause the thing is, whether you’re a B2B brand or a B2C one, your customers all have one thing in common – they’re human.

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Everyone Finds Digital Marketing Overwhelming (And What to Do About It)

I wanted to take a break from our normally scheduled program to share a short, but relevant message with you.

Over the last few months, I’ve shared lots of tips, strategies, and just general marketing information with you. While I’ve been doing this a long time (15 years or so), I certainly know a lot, but I don’t know everything.

And want to hear a secret?

Everyone, at times, finds digital marketing overwhelming.

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Why You Should Build Single-Page Websites for New Businesses

Well hey, you’re still with me after I bashed on Wix and SquareSpace last week…thank you!

I get it. You want to build websites that are affordable for your clients because you want to capture those leads. Especially brand new businesses, I totally understand that they don’t have the budget for a big $6K+ website and it can be too much for what they need right now anyway.

So what do you do for that brand new business owner when they come to you?

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Finding and Speaking to Your Ideal Client

Buyer personas, target clients, ideal audience, ideal customer avatar – all ways that I’ve heard and seen others talk about finding your preferred audience.

Niching down and discovering who you like to work for – and more importantly, what they like about working with you – is a huge key to growing your web development business.

Often when others talk about niching they think they need to work with a specific industry, like financial or fitness. But that can get bored after you’ve built 10 gym websites. So how do you niche down and identify your ideal client, without risking boredom?

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