How Can You Charge a Profitable Amount for a Website?
I’m seeing a big trend lately in experts claiming that one-off websites are a dying breed.
With the rise of SquareSpace, Wix, and even WordPress drag-and-drop theme builders, there are a lot of options that make building your own website easier by the day.
For those of us that code or build websites for a living, this can look like unwelcome news.
But what if I told you that you could actually charge more for the websites you’re building?
Build Websites that are Marketing Machines
The real trick I use in my own agency that allows me to charge at least $4,000 for a website?
I apply a few simple principles to make my websites marketing machines for my clients! Go from building a good website that runs well to a great website that helps to sell their services or products.
Build Websites that Convert
Here’s the thing. I’ve been where you are. I’ve been coding for 20 years, been building websites for 17, and people have been actually paying me to do it for over 16 years. (The 16 year-old didn’t think to charge money, ok??? It was the early 2000s!)
I kept finding that clients wanted more than just a website. They wanted websites that worked. So I learned digital marketing. (Ha, well, more to it but….)
I’ve distilled 15 years of research and experience into an 6 week course that will help you learn the process you need to follow to build websites that convert and become marketing machines. After all, when you make your clients money, they’re happy and refer you to their friends. They’ll also pay more when they know they’ll earn a return on that investment.
Who am I, Though?
I get it. You need a little more information about little ‘ol me!
My name is Marisa VanSkiver. As I mentioned above, I’ve been coding for over 20 years. I’m only 34, so yes, that means I was 13 when I watched my older brother code and decided I wanted to learn it, too.
I started teaching myself and reverse engineering websites I built on Geocities, took a couple classes in high school (though, honestly, I did all the work in 2 weeks and was a TA the rest of the 18 weeks because I knew it already lol), and took a PHP class in college.
I worked for a local company in Wichita, KS after I graduated from high school, working as their in-house web developer who also had to learn marketing on the fly. And Flash (remember when Flash was cool?!)
I spent the rest of my undergraduate career working as part of a mostly-male team coding in ASP.Net C# for one of the schools on campus. I actually got my BA and Master’s in Literature.
I took that love for writing and applied it to writing killer website copy. Then I took it and jumped on the first Facebook pages, was a Pinterest beta user, and have been jumping around social media channels ever since.
You can check my LinkedIn for more of my varied work history, but the short of it is all of that experience led me to creating a full-service agency and then a WordPress website agency, where I’m able to do way more for my clients than websites.
Oh, I also teach Digital Marketing at my local university. You know, for the kids.
My Students Kind of Like Me
What’s Included in the Building a Marketing Machine Website Course
While there will still be more for you to learn, especially if you want to specialize in anything, this course will teach you:
- The On-Boarding Questions to Ask at the Start of Every Project
- Creating the Sitemap & Navigation
- Writing Copy that Sells & Improves SEO
- Components Every Homepage Needs
- Digging in to On-Page SEO & Digital Accessibility
- How to Test & Review with Analytics
- BONUS #1 - Grab my Launch Checklist for the Smoothest Launches
- BONUS #2 - My Development Process for Faster Website Builds
Everything in this course is something you can apply not only to your clients’ businesses, but to your own as well.
A lot of web development coaches keep telling you to charge more money for your websites, but won’t teach you the skills you need to do it.
This course will not only help you gain those skills, but show you how to apply them to create a better customer experience all around!
Want First Access?
Do you want to be in the first class of Building a Marketing Machine Website? While I’m working on creating all of the course content, you can be the first to get access AND save $100 on the Founding Member $297 class fee!
It’ll be the lowest you can ever snag this class!